The Essential Guide to Training Global Audiences: Your Planning
Resource of Useful Tips and Techniques (Essential Knowledge
By Luann Irwin and Renie McClay
Reviewed by Tracy Tibedo
When the new book HYPERLINK "http://www.amazon.com/exec/obidos/search-handle-url/ref=ntt_athr_dp_sr_1?%5Fencoding=UTF8&search-type=ss&index=books&field-author=LuAnn%20Irwin"The Essential Guide to Training Global Audiences: Your
Planning Resource of Useful Tips and Techniques (Essential Knowledge
Resource) by LuAnn Irwin and Renie McClay arrived on my desk I was
immediately impressed and a bit intimidated by its size and weight. I wasn’t
expecting to learn much because my team travels extensively all over the
planet including out of the way places like Dubai, South Africa, and some
remote areas of China. But as I started flipping though the book I quickly
realized that despite all our traveling, we had much to learn.
The book begins with a general overview of international travel and provides
plenty of good sound advice: travel light, get your shots, check the State
Department website and so forth. Next, the authors provide extensive
suggestions for both presenting to international audiences and designing
programs for these sessions. This is critical information and required reading
for anyone who trains or presents in another country, especially if you haven’t
traveled to conduct training before. Over the years I have had the pleasure of
seeing culturally sensitive presentations done well and the horror or seeing
them done poorly.
The second section of the book is divided into 30 plus chapters on individual
countries and regions. The authors include the usual places, China and India,
to the more remote and unusual locations: Africa, the Middle East, Uzbekistan,
Guyana and other interesting locations. There is even a chapter on the United
States, which I was thrilled to see. For foreigners- especially from Asia-
understanding the US can be challenging. Each chapter provides details on
currency, language, electricity, local customs and idiosyncrasies, what outlet
adaptor to bring and how not to offend, or get arrested (or worse) by using
inappropriate words or gestures.
In summary The Essential Guide to Training Global Audiences: Your Planning
Resource of Useful Tips and Techniques (Essential Knowledge Resource) is a
terrific reference book if your plans include international travel. I would also
recommend it to anyone who deals with people from other cultures. If you
need to be sensitive to the Chinese or Egyptians (for example) in your local
audiences, your message will be much better received. This book can help you
prepare for this type of situation.
I only wish it came in a binder format as well,so I could take out the chapters
on specific countries and bring them with me on my travels.