How can organizations provide the right sales training to the right
sales people at the right time? This book is filled with a diverse
collection of case studies from top companies and provides a
practical road map and the proven tools for organizations that
want to implement a winning sales training program. The book
offers helpful techniques and tips on how to successfully execute
sales training with limited resources and cut budgets. It provides
how-to guidelines for successful sales training in a down economy.
It is written by 13 experts who have experience selling and have
managed sales people. The contributors have combined
experience of improving sales performance of over 120 years. The
book contributors are Bob Rickert, Jim Graham, Teresa Hiatt,
Michael Rockelmann, Maria Edelson, Susan Onaitis, Susanne
Conrad, Rick Wills, Ken Phillips, Trish Uhl, Gary Summy, Lanie
Jordan and Renie McClay.